According to an article from CNET news, for the 7th year in a row Apple has topped its competitors in the PC world.
Apple scored an 86 out of a possible 100 on the University of Michigan’s “America’s Customer Satisfaction Survey” (ACSI). This was the highest-ranking score since 1995. Dell, Acer and HP tied with a score of 77 and Compaq trailed with a score of only 74.
One reason Apple’s customer service is so superior is because of the implementation of their retail stores. Apple retail store are one of the most important ways for customers and potential customers to interact with apple in a face-to-face situation.
Apple controls the entire experience of the store, from the geeky/hip employees, to the limited amount of products on the shelves, to the layout of the store, to the educational classes taught by the tech staff. People feel as if they are owners of the products and getting special attention.
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